Duroflex expands in North, West India

New Delhi: Duroflex, the IPO-bound sleep and comfort solutions company, is strengthening its presence in northern and western markets with a multi-brand strategy as part of its expansion plan, according to its Chairman and Managing Director, Jacob George. Besides its traditional pillows and mattresses business, the Karnataka-based company is also expanding into adjacent categories, including recliners, sofas, smart beds, and upholstered beds, he added. The brand, which has a retail network of 73 company-owned company-operated (COCO) stores and over 5,500 trade stores, has come up with a new 'AirBoost' technology, which has an air-filament architecture.